BRANDING & IDENTITY / CREATIVE DIRECTION / PHOTOGRAPHY / WEB DESIGN
Catwalk Fitness brought an all new modern fitness experience to Greenwich, Connecticut. The studio brings the creativeness of a choreographer, the motivation of a world class competitive gymnast combined with the desire to inject the love of fitness into each and every person that walks through the studio door.
The mission the client set me on - was to create a modern brand for her fitness studio while still retaining out her flair and personality that others know her for. My role on this project was to creative direct and design the Catwalk Fitness brand. This included everything from rough sketching, photography to tone of voice and overall brand presentation.