BRANDING & IDENTITY / PRODUCT DESIGN

Nueva Italia is a premium tequila distilled from blue agave from the border of the Jalisco & Michoacan regions in Mexico. Founded in the small village of Nueva Italia de Ruiz, Mexico. Inspired from Italian settlers in the late 19th century. Most Italians who came to Mexico were farmers or farm workers from the northern Italian regions.

My  vision was to bridge the heritage of Italian design with the rich history and instantly recognizable Mexican spirit. I was inspired by the likes of Massimo Vignelli & Angiolo Giuseppe Fronzoni.